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Over 25 years of business experience with Xerox, Kodak, and Nebraska Furniture Mart (a Berkshire Hathaway company) is the foundation of Riedel and Associates.

                     © Copyright 2007 Brian Franzone 


Developed and executed marketing strategies to improve sales, profit, market share, and/or work efficiency models. Led, trained, and motivated staff to overcome challenges to solve situations with seamless and compliant implementation with limited oversight.

Marketing - Creative and Innovative

Analyzed and conducted research for sales growth utilizing web analytics as well as traditional methods. Sourced, selected, and implemented innovative merchandising programs that exceeded marketing expectations.

Buying - Analytical and Resourceful

Assumed primary responsibility for structuring and executing operational and strategic alliances, developed work plans, gathered and synthesized relevant data, led analysts, and developed final recommendations. Negotiated and implemented marketing solutions for unique and complex problems where there was no precedent.

Sandy, the founder of Riedel and Associates, graduated from Iowa State University with a Degree in Business/Marketing. She has been frequently interviewed and quoted for various press publications over the years. Please click here for a recent interview. She lives near Omaha, Nebraska with her husband, three cats and a horse.  Brian, her son is the photographer for this site.  Brian is a Botanist working for Harvard University Herbaria in Cambridge, MA.

Enough about us, we want to hear about you and your business needs and how we can assist.


Contact Us

It couldn't be easier; your choices of either e-mail info@sandyriedel.com  or phone (402) 981-6547 to arrange an initial consultation.  Thank you for visiting our web site.

© Copyright 2006 Sandy Riedel, Riedel and Associates, Inc.
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