Over 25 years of business experience with Xerox, Kodak, and Nebraska Furniture Mart (a Berkshire Hathaway company) is the foundation of Riedel and Associates.

                     © Copyright 2007 Brian Franzone 

Developed and executed marketing strategies to improve sales, profit, market share, and/or work efficiency models. Led, trained, and motivated staff to overcome challenges to solve situations with seamless and compliant implementation with limited oversight.

Marketing - Creative and Innovative

Analyzed and conducted research for sales growth utilizing web analytics as well as traditional methods. Sourced, selected, and implemented innovative merchandising programs that exceeded marketing expectations.

Buying - Analytical and Resourceful

Assumed primary responsibility for structuring and executing operational and strategic alliances, developed work plans, gathered and synthesized relevant data, led analysts, and developed final recommendations. Negotiated and implemented marketing solutions for unique and complex problems where there was no precedent.

Sandy, the founder of Riedel and Associates, graduated from Iowa State University with a Degree in Business/Marketing. She has been frequently interviewed and quoted for various press publications over the years. Please click here for a recent interview.  Brian, her son is the photographer for this site.  Brian is a Botanist working for Harvard University Herbaria in Cambridge, MA.